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Don’t Let Your Brand Become Radio Shack

IC-600-brandstrategyRadio Shack used to be the ‘go to place’ for the DIY geeks. And for the past few years, they became irrelevant. Hell, you couldn’t find a Cat 5 cable to save your life, but Walmart had them.

Who wants to go to Walmart? Not this chick.

Today may show a different story.