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Unifying Visual Consistency in Your Collateral

How do you create collateral consistency without creating collateral damage to your small business identity?
2010 Spring LuxeHow can you go from just creating a postcard to broadening your company’s visual identity?

Visual consistency extends beyond just one piece of collateral expanding across the board. Visual consistency also helps convey to your customer that she’s landing in the right place with visual cues that you’ve provided. Think of your system as a puzzle… If you give her a business card, does it relate to your Web site? If you give her a postcard, does it relate to your business card or line sheet?

In this entry, I’m going to outline how I’ve applied elements of design to make my ID system consistent throughout my collateral -both print and Web. Hopefully, you’ll be inspired to review your materials once again.